Greece’s Defence Industry in Washington

NOV-DEC 2016|BY BUSINESS PARTNERS
Greece’s defense industry showcased its expertise and capabilities at the Association of the US Army (AUSA) 2016 Annual Meeting. The Hellenic Pavilion was organized by the American-Hellenic Chamber of Commerce, under the Auspices of the Ministry of National Defence Defense and supported by the General Directorate for Defense Investments and Armaments and Enterprise Greece.

Steadfast in its efforts to support Greece’s high value-added industries in the international markets, the American-Hellenic Chamber of Commerce organized for the the 3rd consecutive year the Hellenic Pavilion at the Association of the US Army (AUSA) 2016 Annual Meeting. Held under the auspices of the Ministry of National Defense, and in collaboration with the General Directorate for Defence Investments and Armaments (GDDIA) and Enterprise Greece, the Hellenic Pavilion consisted of ten of the best Hellenic industries, private and state-connected: Alpha Systems, Hellenic Aerospace Industry (HAI), Hellenic Defence Systems (HDS), Hellenic Vehicle Industry (ELVO), Theon Sensors, Common Booth for SEKPY Member Companies: AEL Joint Venture, Aeroservices, Dasyc, Soukos Robots, Turbomed.

The Hellenic Ministry of National Defence, which encourages initiatives that ensure international stability, cooperation, and the evolution of technological progress, participated at the Pavilion with an official welcoming committee, supporting the outward-oriented efforts of the Hellenic Defence industry.

The Alternate Minister of the Hellenic Ministry of National Defence, Dimitrios Vitsas, stressed the Ministry’s strong commitment to fostering the development of Greece’s defence industry as a major export sector. Parallel to the exhibition, the Alternate Minister also held a series of meetings with leading U.S. defence companies to discuss prospects for industrial co-operation, co-production, joint ventures, and high-tech transfers with Greece’s defence sector.

Military executives from the General Directorate for Defense Investments and Armaments, fully capable to inform all interested parties for the opportunities provided by the Greek industries, opportunities for industrial cooperation, co-production, joint ventures, high technology transfer and investment programs, participated at the Hellenic Pavilion during exhibition hours.

Held every October in Washington, D.C., AUSA is the largest land warfare exposition forum in North America. The three-day event brings together the biggest names in the industry and attracts over 26,000 attendees, including senior officials from the Department of Defence, members of Congress, industry leaders and foreign dignitaries. AUSA has become a flagship event for the modern Army and a fitting platform for Greek defence companies to meet potential new clients and strategic partners, build international brand exposure, and showcase their offerings alongside other international contractors.

A series of media interviews and briefings with attending industry reporters were organized for the Hellenic Pavilion exhibitors, to help them further enhance their visibility and positioning in the international markets. Media interviews and briefings were arranged with top trade publications, including National Defense Magazine, Aviation Week, Politico, Defense News and Armada international. A series of media interviews were also arranged for the Alternate Minister, who met with top-tier news outlets, such as the Associated Press, to discuss new developments in the Southeastern Mediterranean and new challenges in defence and security matters. As Greek firms increasingly look for international customers, having a presence at vital industry events and communicating their competitive advantage through international media helps drive the companies’ outward-looking strategies and helps to boost their credibility amongst key stakeholders.

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