Looking to Sell? Here’s What to Look for in a Real Estate Agent

SEP-OCT 2017|BY CHARIKLEIA STOUKA
Charikleia Stouka, Realtor® at Alma Real Estate, discusses some dos and don’ts for selling, buying or renting property in a real estate Q&A.

Transaction of property is a serious and complicated process—for many, it may be a once-in-a-lifetime event—and since transactions are final, you want to make sure you get it right!

Hiring the best real estate agent to guide you through the process is crucial. A competent professional will know how to best position your property and how to set the right price, helping you achieve the best possible selling price in the shortest period of time.

Good first impressions are everything! After researching your options, arrange to meet with and interview your top candidates. A visit to the real estate agencies you’re considering is an important step in the process of making your choice. This might take a day or two, but it is time well spent: Finding the right realtor is a critical piece of the puzzle.

Ask them relevant questions about your property to gauge their responses on key issues like pricing, timeframe, promotion, and easy ways to up the value, and make sure to also ask background questions about their process and experience. Look for:

Good communication

Are you satisfied with the answers they give you? Do they communicate well with you? If so, they will also communicate well with prospective buyers. Poor communication, however, shows lack of skill and, mainly, experience.

Confidence—and realism

Do they exude confidence and demonstrate a good knowledge of the market, or are they only offering vague answers? If they appear nervous, or if they are dodging questions, making promises that sound too good to be true, or seem too eager to dramatically reduce their commission to get your mandate, it’s time to move on to the next candidate. You want an agent who is in her/his element, who knows how to help you achieve fantastic results, but who also knows not to set unrealistic expectations.

Staying power

Having visited the agency and interviewed your candidate, do you get a good feeling about their marketing approach? What is their marketing budget for your property? Do you feel confident that they have the funds to promote and market your property to standard for as long as it takes? Look for both the WOW factor and the staying power. And make sure they intend to keep you informed at every step of the way.

Visibility

There are many ways of promoting properties on the market for sale. Ask your candidates which tools they use, and look for a real estate agent with a diverse toolbox. An absence from social media, a poorly designed website with missing information—or worse, no website at all—are all red flags. A solid internet presence has the potential to make a huge difference to your outcome.

TOP TIPS

  • Research options online, and look for reviews and client testimonies.
  • Don’t be afraid to ask a lot of questions.
  • Trust your gut!

www.almarealestate.gr

info@almarealestate.gr

No Responses to «Looking to Sell? Here’s What to Look for in a Real Estate Agent»