USA: Honored Country at TIF 2018

MAY-JUNE 2018|BY BUSINESS PARTNERS

Harnessing the Power of Innovation and Creativity

The engines of the Greek National Institution for the Organization of Exhibitions are at full throttle in preparation for the 83rd Thessaloniki International Fair on September 8-16 this year. The United States of America will be the honored country, with U.S. business giants, such as Microsoft, Google, Cisco, Coca Cola and Lockheed Martin, participating in the U.S. Pavilion. The American-Hellenic Chamber of Commerce will be organizing the U.S. Pavilion, and a number of events will frame the participation.

First held in 1926, Thessaloniki International Fair (TIF) is the largest commercial tradeshow in Southeast Europe and enjoys significant international appeal, bringing together professionals and business representatives from Greece, the region and the world. It is held annually in September in Thessaloniki, the second largest city in Greece and a foremost administrative, cultural and business hub of SE Europe.

TIF is organized by the Greek National Institution for the Organization of Exhibitions (HELEXPO) and takes place at the International Exhibition and Congress Center. The TIF HELEXPO Exhibition Center is located in the heart of the city’s historical center, a stone’s throw from key landmarks and attractions including the Roman Arch of Galerius, the Rotunda, the city’s Archaeological Museum and of course the White Tower of Thessaloniki. The center’s grounds cover a total area of 180,000 m2 of which 62,000 m2 are indoor exhibition areas, distributed into a complex of 17 pavilions that are functionally designed and interconnected to serve the needs of each event. In addition to the exhibition areas, the complex also boasts a number of conference centers, parking areas, sports and recreational facilities, catering facilities, citizen service centers, museums, banks and developmental agency offices. This way the TIF HELEXPO Exhibition Center functions as a hub that is able to provide a full range of services to successfully meet the requirements of exhibitions, conferences and cultural events.

A landmark-exhibition, Thessaloniki International Fair attracts a large number of exhibitors, visitors, professionals and business representatives from across Greece and its neighboring countries that represent a market of 100,000,000 consumers. Exhibitors enjoy the opportunity to showcase their products and promote their brand to an elite audience, reach more than 300,000 visitors, connect personally with key players, generate new business agreements, and explore new opportunities in a highly innovative environment full of creative, resourceful and well-educated professionals. Moreover, participation at TIF ensures the opportunity to network with potential representatives, distributors, agents and business partners and connect with government, institutional and business leaders from the broader region in targeted B2B and B2C meetings.

The U.S. Pavilion

The United States will be the Honored Country at the 2018 Thessaloniki International Fair. The U.S. Pavilion, which is being organized by the American-Hellenic Chamber of Commerce in cooperation with the U.S. Embassy in Athens, will center around the theme of “Harnessing the Power of Innovation and Creativity” and is set to showcase U.S. technology, enterprise and innovation across a number of industries and sectors, including education and culture.

In addition to the main pavilion, the U.S. presence at TIF 2018 will also include a number of seminars, workshops, debates, presentations and lectures, open discussions, boot camps, hackathons, and musical performances.

The participation of the United States as Honored Country at TIF 2018 underlines the strong ties between Greece and the United States and is set to further enhance the partnership between the two nations as well as relations between the U.S. and the broader region. United States Secretary of Commerce Wilbur Ross will lead the U.S. delegation.

The U.S. Pavilion will provide an excellent platform for U.S. companies and organizations to introduce their products and services to the 120 million strong market of Southeast Europe and the Mediterranean. A number of U.S. heavyweights have already confirmed or are in the process of confirming their participation as exhibitors and/or sponsors at the U.S. Pavilion. These include: Coca-Cola, Pfizer, Lockheed Martin, Pratt & Whitney, Xerox, Intralot, IBM, Cisco, Oracle, Sea Minerals, Texan, EFA, Earth Friendly Products, Fulbright, and AUSA.

As co-organizer of the U.S. Pavilion, the American-Hellenic Chamber of Commerce is committed to showcasing the leading role of the United States in driving innovation and creativity and to promoting bilateral business opportunities for Greek and U.S. companies. To this end, the Chamber has designed a range of participation and sponsorship packages to suit the needs and resources of companies and organizations of all sizes.

TIF in Numbers

2016 | 1,222 Exhibitors

2017 | 1,425 Exhibitors

2016 | 220,000 Visitors

2017 | 264,000 Visitors

An Extraordinary Opportunity

Participation in the U.S. Pavilion ensures direct promotion of products and services to a large number of visitors. TIF attracted 220,000 visitors in 2016 and 264,000 in 2017. According to current projections, more than 300,000 visitors and 200 professional groups from Greece and neighboring countries are expected to attend TIF 2018.

Special benefits of participating in the U.S. pavilion include participation in major events, conferences, promotional programs and networking receptions, as well as the potential to organize special targeted seminars and workshops during the exhibition, sell or distribute products to visitors, and enjoy access to high-level official delegations from the United States and Greece who will visit the U.S. Pavilion. Businesses participating in the U.S. Pavilion will also benefit from a range of networking opportunities facilitated by the American-Hellenic Chamber of Commerce in collaboration with the American chambers of neighboring countries.

I am proud that the United States will be the Honored Country at next year’s International Fair in Greece. This historic business and trade exhibition will showcase American technology, enterprise, and innovation on the world stage. We look very much forward to sending a high level delegation to attend this wonderful event.

—President Donald J. Trump at the White House

For more information, visit www.usatif2018.gr

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